Jus Adventures Founder Samantha Hammond Attends Exclusive Italy Travel Industry Aperitivo in New York

Jus Adventures • April 20, 2026
Last Monday, Samantha Hammond, founder of Jus Adventures, joined travel industry leaders in New York City for an exclusive Aperitivo hosted by Going2Italy in partnership with ITA Airways and Italo at Serafina Madison 38th in Midtown Manhattan.

The event brought together travel professionals for an evening centered around the evolving Italian travel experience, offering insights into destination management, air travel, and luxury rail—three key components shaping how travelers experience Italy today.

As a boutique Destination Management Company with offices in both Italy and New York, Going2Italy shared valuable perspectives on curated, immersive travel experiences throughout the country. Samantha also had the opportunity to learn more about ITA Airways’ offerings and how the airline continues to enhance connectivity and comfort for travelers flying to Italy.

The evening also highlighted Italo, Italy’s luxury private high-speed rail service, showcasing how seamless rail connections can elevate multi-city itineraries and offer travelers a more efficient and enriching way to explore the country.

For Samantha, attending events like this is part of Jus Adventures’ ongoing commitment to staying connected to trusted partners, deepening destination knowledge, and uncovering new opportunities that can benefit the travel advisors within the Jus Adventures community and the clients they serve.

“Being in the room with partners and hearing firsthand about what’s evolving in destination travel is invaluable,” said Hammond. “It’s how we continue bringing fresh ideas, stronger relationships, and better travel experiences to our advisors and clients.”

From meaningful conversations with industry partners to discovering new ways to experience Italy, the event reflected the value of collaboration, education, and staying engaged with the people and brands shaping the future of travel.

As Jus Adventures continues to support travel advisors with resources, partnerships, and opportunities for growth, experiences like this help ensure the community stays connected to the destinations, suppliers, and innovations that matter most.